How to Update Your
Google Business Profile
Changing your business name on Google Business Profile can be tricky. This step-by-step guide walks you through everything — from updating the name to uploading proof documents, fixing NAP consistency, and managing reviews during the transition.
The Short Version
If you just want the quick steps: 1) Log into business.google.com, 2) Click "Edit profile," 3) Change the name from "Omnio Group" to "Bulls Insurance Group LLC," 4) Save and wait for Google to review (1-7 days). Then upload proof documents to speed up approval.
The detailed walkthrough below covers every edge case, common rejection reason, and how to fix NAP inconsistencies that slow down the process.
How to Change Your Business Name on GBP
Follow these 4 steps in order. Each one matters — skipping steps is why most name changes get delayed or rejected.
Log Into Your GBP Dashboard
Go to business.google.com and sign in with the Google account that owns your business listing. If you don't have access, you'll need to claim the listing first.
Pro tip: If the listing was created under an old email you no longer have access to, you may need to request ownership transfer from Google.
Click "Edit Profile"
In your GBP dashboard, find the "Edit profile" button near the top. This opens the business information editor where you can change your name, address, phone, hours, and more.
Pro tip: The "Edit profile" button is usually a blue or prominent button in the top-right area of your dashboard.
Update the Business Name
In the "Business name" field, replace "Omnio Group" with "Bulls Insurance Group" or "Bulls Insurance Group LLC". Make sure it matches exactly what's on your business license or DBA filing.
Pro tip: Do NOT add extra keywords like "Best Insurance in Bradenton" — Google will reject name changes that look like keyword stuffing. Keep it clean: "Bulls Insurance Group LLC".
Save and Submit for Review
Click "Save" and Google will automatically flag the name change for review. You'll see a message saying your edit is pending. This is normal — Google reviews all business name changes to prevent spam.
Pro tip: The review process typically takes 1-7 business days. Sometimes longer if Google needs additional verification.
Upload These Proof Documents
The more proof you upload, the faster Google approves your name change. These 4 document types carry the most weight with Google's verification team.
Business Sign Photo
Take a clear photo of your office exterior showing "Bulls Insurance Group" on the door, window, or building. This is the #1 thing Google accepts for name verification.
Business License or DBA Filing
Upload a scan or photo of your Florida business license, DBA ("Doing Business As") filing, or articles of incorporation showing the new business name.
Utility Bill or Lease
A utility bill, lease agreement, or bank statement at your business address with "Bulls Insurance Group" listed as the business name. Make sure the address matches your GBP address.
Tax Documents or EIN Letter
IRS EIN confirmation letter, tax documents, or state registration showing the new business name. These carry high authority with Google's verification team.
Where to upload: In your GBP dashboard, go to "Edit profile" → "Business information" → look for the verification or "Suggest an edit" section. If Google requests proof, you'll see a prompt to upload documents.
NAP Consistency Checklist
NAP = Name, Address, Phone. Google cross-references your business info across the entire web. If "Omnio Group" still lives anywhere, it confuses Google and slows your name change. Check every item below.
Why this matters: If your Yelp page still says "Omnio Group" while your GBP says "Bulls Insurance Group," Google sees conflicting information. It may delay your name change, show both names, or even revert to the old name. Updating every directory is the #1 way to make the transition clean and fast.
Managing Reviews Through the Name Change
Your reviews are one of your most valuable local SEO assets. Here's how to protect and grow them during the transition.
Ask New Clients Under the New Name
Every new client who has a great experience should be asked to leave a Google review mentioning "Bulls Insurance Group." This builds new review signals tied to the new name.
Text the Review Link Directly
Use our /leave-a-review page or send clients directly to your Google review URL. Making it frictionless increases response rate dramatically.
Be Patient with Old Reviews
Reviews left under "Omnio Group" will still show on your listing. Over time, as new "Bulls Insurance Group" reviews accumulate, the profile will naturally shift. Do NOT delete old reviews — they help with overall rating and history.
Post Weekly GBP Updates
Post updates, offers, or tips on your GBP as "Bulls Insurance Group." Google sees this activity and starts associating the new name with your location faster.
Common GBP Name Change Questions
How long does Google take to approve a business name change?
Typically 1-7 business days for straightforward name changes. If Google requests additional verification documents, it can take 2-4 weeks. The more proof you upload upfront, the faster it goes.
What if Google rejects my name change?
If Google rejects it, they'll usually tell you why. Common reasons: the name doesn't match official documents, it looks like keyword stuffing, or there's insufficient proof. Fix the issue and resubmit. If you're stuck, contact Google Business Profile support through your dashboard.
Will my reviews disappear when I change the name?
No. All existing reviews stay on your listing. The business name at the top of the listing will update, but the reviews themselves remain. Over time, new reviews under the new name will dominate the profile.
Do I need to create a NEW Google Business Profile?
No — do NOT create a new profile. That splits your reviews, photos, and history between two listings, which hurts your local SEO. Update the existing listing instead. If you accidentally created a duplicate, contact Google to merge them.
Why is my old name still showing in Google Search after I updated GBP?
Google's search index updates on its own schedule — sometimes days, sometimes weeks. Even after GBP approves the change, it can take 2-6 weeks for the new name to fully replace the old one across all Google Search results. Keep your NAP consistent everywhere to speed this up.
What is NAP and why does it matter?
NAP stands for Name, Address, Phone. Google cross-references your NAP across hundreds of websites to verify your business identity. If "Omnio Group" still appears on Yelp, Facebook, or directories while your GBP says "Bulls Insurance Group," Google gets confused and may delay or reject the update. Consistent NAP everywhere = faster, cleaner transition.
Should I update my website first or my GBP first?
Update your website first — which you already have. Then update GBP. Then systematically update every other directory. Google crawls your website regularly, so having the new name there first gives Google a trusted source to reference when verifying your GBP change.
Still Stuck?
We Can Help Directly
If your GBP name change is stuck, rejected, or confusing — call us. We've helped other businesses through this exact transition and can walk you through it.